Europe must continue to invest in the bioplastic revolution

Written by Philippe Mengal on 23 October 2018 in Thought Leader
Thought Leader

It is imperative to seize the momentum of recent policy developments at both European and international level, argues Philippe Mengal.

Philippe Mengal | Photo credit: Jean-Yves Limet


It is imperative to seize the momentum of recent policy developments at both European and international level.

This is particularly important following the political efforts linked to the Sustainable Development Goals (SDGs), the Paris Climate Agreement and a number of EU legislative initiatives such as the Plastics Strategy and the Circular Economy Action Plan.

The Bio-Based Industries Joint Undertaking (BBI JU) came into being as the catalyst in building a competitive and sustainable bio-based industry sector in Europe, paving the way to the post-petroleum era.


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Having the improvement of EU citizens’ lives and the environment at the heart of its activities, BBI JU is a key actor in the fight against plastic pollution and contributes to the deployment of new bio-based solutions.

Through the funding of innovative and market-oriented projects, BBI JU has become the cornerstone for identification and deployment of the most promising pathways for bio-based products, facilitating their commercialisation, promoting stakeholder engagement across value chains and increasing consumer acceptance.

Today more than ever, it is important to ensure that European citizens have access to green and affordable bio-based products with a positive impact on the environment.

The installation of innovative production facilities in remote parts of Europe will guarantee employment security and job creation and thus contribute to economic growth and the revitalisation of coastal areas and rural communities.

"Today more than ever, it is important to ensure that European citizens have access to green and affordable bio-based products with a positive impact on the environment"

Imagine a world where your car tyres are made of dandelions and your supermarket bags are made from cardoons. Well, this world is now a reality and BBI JU is here to ensure that bio-based products will become the rule rather than the exception, in our day-to-day lives.

It is time to embrace the bio-plastic revolution by keeping investments in Europe. “By investing in Europe we are innovating for the world.

The EU is now a worldwide reference for sustainable biobased products and our dedication in continuing investment in this sector will allow us to become global front runners.

The bioeconomy is a true economy and the one we have to build for our future. The bio-based industries sector, with the help of BBI JU are showing how this can become a reality.

About the author

Philippe Mengal is Executive Director of the Bio-Based Industries Joint Undertaking (BBI JU)

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