Pierre Decroix

Pierre Decroix

Pierre Decroix is CEO of Suntory Beverage & Food Europe (SBFE)

Sugar reduction in Europe’s drinks: how reformulation works in practice Partner Content
20 May Member States
Sugar reduction in Europe’s drinks: how reformulation works in practice
The soft drinks industry has been reshaping its portfolio through reformulation, as policymakers are looking for practical ways to support healthier diets. SBFE’s CEO Pierre Decroix explains what reformulation means in practice, what it has already delivered, and how it contributes to Europe’s healthier food system