Sustainability and competitiveness are two sides of the same coin

Europe’s sustainability agenda is evolving and climate discussions are now shifting towards implementation, rather than just ambition. The Brussels Sustainability Club examines how climate ambition and competitiveness can evolve to benefit both citizens and businesses

By Cyrille Mai Thanh

Cyrille Mai Thanh is the Founder of the Brussels Sustainability Club

24 Jun 2026

As geopolitical tensions rise, energy markets remain unstable, and global competition intensifies, Europe is entering a new political phase. The narrative in Brussels has already shifted noticeably. Where sustainability once dominated policy discussions, industrial competitiveness has become the new central priority.

This shift is understandable. European industries face high energy costs, complex regulation, and growing pressure from the United States and China. Policymakers are now focused on strengthening Europe’s industrial base, securing strategic supply chains, and protecting economic growth.

But in this changing political environment, Europe must avoid creating a false opposition between competitiveness and sustainability. Decarbonisation is not a luxury that Europe can no longer afford. It remains one of the foundations of Europe’s long-term security, resilience, and prosperity.

The energy crisis following Russia’s invasion of Ukraine as well as the recent conflict with Iran leading to severe oil and gas supply disruption made this reality impossible to ignore. Europe’s dependence on imported fossil fuels exposed major vulnerabilities in our economy and security. Accelerating the clean energy transition is therefore not only about climate objectives. It is also about reducing strategic dependencies, strengthening energy sovereignty, and building a more resilient European economy.

Uncertainty and constant policy changes risk discouraging investment precisely when Europe needs it most

At the same time, global markets are moving rapidly towards cleaner technologies. From renewables to batteries to clean manufacturing and circular economy solutions, the industries that will shape tomorrow’s economy are already emerging today. Europe cannot afford to fall behind. Competitiveness and sustainability must reinforce each other if Europe wants to remain a global economic power.

This is why EU policymakers face a quite difficult but essential balancing act. Europe needs policies that support innovation, simplify regulation where necessary, and help industries remain competitive. But it must also maintain clear long-term direction on climate and sustainability goals. Uncertainty and constant policy changes risk discouraging investment precisely when Europe needs it most.

Achieving this balance requires something that is often underestimated in Brussels: continuous and meaningful dialogue between policymakers and stakeholders.

The challenges Europe faces today are too complex to solve in isolation. Policymakers need direct engagement with businesses, investors, civil society, academics, and innovators to understand how policies work in practice and where unintended consequences may emerge. Stakeholders, in turn, need a better understanding of political realities, institutional constraints, and public expectations.

If Europe wants to succeed in both the climate and industrial transitions, it will need pragmatic policymaking, long-term vision, and stronger cooperation across sectors

This is precisely where forums for open dialogue become essential. The Brussels Sustainability Club was created with this objective in mind: to bring together policymakers and sustainability professionals in a neutral and constructive environment where ideas, concerns, and solutions can be discussed openly. In a city where exchanges are often shaped by formal positions and institutional processes, creating spaces for honest conversations matters more than ever.

Europe’s sustainability agenda is not disappearing, but it is evolving. The debate is no longer only about ambition, but it is increasingly about implementation, industrial strategy, and economic resilience. That makes collaboration between EU institutions and industry stakeholders even more important.

If Europe wants to succeed in both the climate and industrial transitions, it will need pragmatic policymaking, long-term vision, and stronger cooperation across sectors. In Brussels, we must continue building bridges between lawmakers and those working on the ground every day.

Europe’s future competitiveness will depend not on abandoning sustainability, but on making it work smarter, faster, and more effectively for citizens and businesses alike.

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