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We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. Our strategic aim is to migrate smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.

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How Science, Collaboration, and Pragmatism Can Unlock Europe’s Smoke-Free Future Partner Content
How Science, Collaboration, and Pragmatism Can Unlock Europe’s Smoke-Free Future
30 May 25
by BAT
Can Europe get back on track to achieving a smoke-free future? We sat down with Kingsley Wheaton, Chief Corporate Officer at global tobacco and nicotine business BAT, to explore how science-backed dialogue and collaboration is the only viable route if Europe is to meet its smoke-free goal.