Fred Monteiro

Fred Monteiro

Fred Monteiro is Regional Director, Americas and Europe at BAT

Smokeless products a crucial tool for a smoke-free Europe Partner Content
28 Apr Member States
Smokeless products a crucial tool for a smoke-free Europe
As the Commission has proposed new minimum taxes on nicotine and tobacco and is expected to propose a new regulatory framework, BAT's Director for the Americas and Europe Fred Monteiro discusses how to accelerate the reduction of smoking, and which policies risk pushing demand underground