BAT

We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. Our strategic aim is to migrate smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.

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Smokeless products a crucial tool for a smoke-free Europe Partner Content
Smokeless products a crucial tool for a smoke-free Europe
28 Apr Member States
by Fred Monteiro
As the Commission has proposed new minimum taxes on nicotine and tobacco and is expected to propose a new regulatory framework, BAT's Director for the Americas and Europe Fred Monteiro discusses how to accelerate the reduction of smoking, and which policies risk pushing demand underground
Articles
How Science, Collaboration, and Pragmatism Can Unlock Europe’s Smoke-Free Future Partner Content
30 May 25
How Science, Collaboration, and Pragmatism Can Unlock Europe’s Smoke-Free Future
Can Europe get back on track to achieving a smoke-free future? We sat down with Kingsley Wheaton, Chief Corporate Officer at global tobacco and nicotine business BAT, to explore how science-backed dialogue and collaboration is the only viable route if Europe is to meet its smoke-free goal.