Francesco Luongo

Francesco Luongo

Francesco Luongo is President of Heated Community Hub - Harm Reduction Community (HCH)

Brussels promised to listen to consumers. Now it must prove it Partner Content
29 May Member States
Brussels promised to listen to consumers. Now it must prove it
World No Tobacco Day arrives each 31 May with a familiar ritual: institutions report how many fewer Europeans smoke, and this year the numbers are worth reporting. Smoking has fallen across the Union, and faster among the young. But the day rarely pauses on the obvious next question — what actually moved those people away from cigarettes? Some quit outright. A great many switched, fully or partly, to non-combustible products. Brussels counts these adults carefully. It listens to them far less