Advancing innovation: Solutions for a smoke-free future

In recent years, the European Union has made significant progress in reducing tobacco harm across the bloc. Policymakers are however still divided over the use of cigarette alternatives to fight smoking. How will the new European mandate reconcile divergent public health objectives while protecting consumers?

Panel I: “Exploring evidence-based approaches for tobacco harm reduction”

  • What innovations and tobacco alternatives have proved most effective to help European smokers quit?
  • What can EU member states learn from Sweden's success in reducing smoking rates to nearly 5%? What other EU success stories could be replicable across the bloc?
  • How can policymaking incorporate an evidence-based approach to enhance regulation effectiveness?

Confirmed speakers:

  • Tim Andrews, Tholos Foundation
  • Peter Beckett, Three Six One
  • Johanna Rossi Mason, Mediterranean Observatory on Harm Reduction
  • More names to be announced soon

Panel II: “Forecasting policy priorities for the next European mandate”

  • How will the next European Mandate address the evolving landscape of tobacco harm reduction?
  • What regulatory measures should be put in place to safeguard consumers while mitigate potential health risks?
  • How can industry and academia support the development of effective policies and innovations to reduce tobacco harm?

Confirmed speakers:

  • Pieter Cleppe, The Brussels Report
  • Michael Landl, World Vapers' Alliance
  • MEP Johan Nissinen (ECR, Sweden)
  • More names to be announced soon


  • 10.00-10.30       Registration and welcome coffee
  • 10.30-10.35       Welcome remarks by Lorenzo Montanari, Vice President, Tholos Foundation 
  • 10.35-11.35       Panel I “Exploring evidence-based approaches for tobacco harm reduction”        
  • 11.35-11.45       Short break
  • 11.45-12.45       Panel II Forecasting policy priorities for the next European mandate
  • 12.45-14.00       Networking lunch

The event is hybrid, allowing participants to join either onsite or online.

In partnership with:



Conference Discussion
Date & time
Wednesday 29th May, 10:00 CEST
Brussels, Belgium